Instead of promoting their business, companies started promoting euthanasia

Instead of promoting their business, companies started promoting euthanasia

Quebec-based fashion retailer La Maison Simons has released a three-minute film promoting euthanasia that chronicles the last days of the artist’s life before her death.

“Dying in the hospital is not something that is natural, it is not something that is gentle,” are the words spoken by the now-deceased MAID patient “Jennifer” at the beginning of the film.

The film is a collage of light, flowers, nature and puppetry, accompanied by the slogan “Everything is beauty”.

“Obviously this is not a commercial campaign,” the former Simons CEO and the man behind the film’s concept says in an accompanying video justifying the campaign. “We truly believe that companies have a responsibility to get involved in communities and help build the communities we want to live in tomorrow and leave to our children.”

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Since Medical Assistance at Death (MAID) became a legal procedure in 2016, it has become more common every year.

2021 was also the year that Canada opened up medical procedures for people with terminal physical illnesses. Next year it will also open to people with mental illness.

There are many stories of Canadians who decide to commit suicide because they are below the poverty line.

An Ontario man applied for MAID because he was on the verge of losing his home and said he would rather die than become homeless.

There have also been instances of Army veterans being offered MAID as an alternative treatment for PTSD or other war-related illnesses.

Given how difficult (and expensive) accessing mental health support can be in Canada, opening eligibility next year for people with mental illness will no doubt exacerbate this problem. It’s cheaper to kill someone than to treat them properly.

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