A store specializing in Let’s Go Brandon has opened in liberal Massachusetts. The phrase, which has been popularized in recent months, roughly translates to “F … ck Joe Biden”.
According to local journalists, the store sells Let’s Go Brandon merchandise such as hats, shirts and signs.
Other retailers have also started building businesses around this phrase. In Minnesota, for example, one of the bakeries offers Let’s Go Brandon cookies.
The line became an Internet sensation in early October after a NASCAR Xfinity Series reporter for NBC Sports incorrectly reported fans chanting “Let’s Go Brandon!” after the victory of the driver Brandon Brown, when they actually shouted “F … ck Joe Biden!”
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